The question is whether you are one of them—or still explaining why you should be.
You have invested six figures in clinical mastery.
The market sees none of it.
Two categories of cosmetic dentists exist.
Those who are chosen.
Patients arrive pre-sold. Pricing is contextual. Consultations confirm.
Those who compete.
They explain. They justify. They watch lesser-trained practitioners win.
The difference is not clinical. It is positional.
You have a classification problem.
The market has placed you in the wrong category. Every tactic you deploy operates inside that incorrect category. Until classification is corrected, nothing downstream works.
PROPHY is the classification correction.
Not marketing. Not branding. Not consulting.
A 2-day intensive that corrects how the market categorises your practice—permanently.
This is the methodology behind practices with six-month waitlists and zero price resistance.
PROPHY is not for everyone.
Not for dentists still building clinical skill.
Not for practices dependent on insurance.
Not for those who believe good work speaks for itself.
It is for cosmetic dentists whose expertise has outgrown their market position.
If that is not you, this is not your path. If it is, continue.
The distance between them is where premium patients disappear.
You are losing to clearer signals.
The patient who seemed ready—then disappeared.
The referral who price-shopped before you finished the exam.
The consultation that became a justification.
You have blamed the market. The economy. Your website. Your team.
You have not blamed the signal.
What you know is true:
Fifteen years of refinement. $50,000+ in training. Cases that take months.
What the market sees:
Another cosmetic dentist. Another website. Another option to compare.
The distance between these two realities is where premium revenue disappears.
The market sorts by signal, not skill.
Tier 1: Premium. Clear signal. Chosen without comparison.
Tier 2: Unclear. Mixed signals. Evaluated and compared.
Tier 3: Commodity. Competing on price.
You operate at Tier 1 clinically.
The market has classified you as Tier 2—or worse.
The solution is positioning architecture.
Diagnosis.
We identify where the signal fails and why the market has misclassified you.
Extraction.
We surface what is true but invisible—the positioning that exists in your decisions but not in your signal.
Installation.
We build the language architecture that communicates your category.
Two days. Complete classification correction.
$12,000 CAD
Complete 2-day intensive. Full positioning architecture delivered.
Diagnosis. Extraction. Installation. Calibration.
$18,000 CAD
Everything in Standard, plus extended team training and support.
This is not a form. It is a filter.
We review applications within 48 hours.
If your practice is aligned with the PROPHY methodology, you will receive a link to schedule an evaluation call.