Your dentistry is Premium.
Your Brand should be too.
Stop being compared to discount clinics. Get the clarity that positions you as the preferred provider - in 48 hours.
High-level, production-ready delivery. Only 2 dentists accepted monthly.
NEXT AVAILABILITY: FEBRUARY 15, 2025. 1 SPOT REMAINING
The hidden costs of misalignment
You're doing $300K–$700K+ annually, but unclear branding is costing you premium patients, pricing power, and market authority.
The explainer trap
You spend 10+ minutes in every consult explaining why you're not the discount clinic down the street. Time wasted = revenue lost.
The comparison problem
Patients lump you in with $3K veneer mills and assembly-line cosmetic shops—because nothing in your brand shows the difference.
The content void
You post 2-3x a week but patients still ask 'What do you do?' Your content isn't building authority—it's adding to the noise.
The pricing ceiling
You're doing $50K smile makeovers, but patients negotiate like you're a $2K Groupon clinic. The work is premium. The perception isn't.
What's the cost of unclear positioning?
You're doing $300K-$700K annually, but unclear branding is costing you premium patients, pricing power, and market authority.
This isn't an expense. It's the highest-return investment in your practice.
Why PROPHY works
The brand in motion system
Developed over years of working with premium practitioners across industries, the Brand In Motion methodology has been adapted specifically for cosmetic dentistry. This isn't theory - it's a proven system for translating clinical excellence into market clarity.
The outsider advantage
You might wonder: 'How does someone who's not a dentist see this so clearly?'
Here's the truth: You're too close to the work to see it objectively. As a brand strategist who's diagnosed positioning for dozens of expert practitioners, I see patterns you've normalized. You're the artist. I'm the interpreter.
You're not hiring me to teach you dentistry—you're hiring me to translate the dentistry you already do into language your market understands.
Speed & certainty wins
Traditional brand strategy
- 3–6 Months TimelineSlow, drawn-out meetings that kill momentum.
- $25K–$50K InvestmentExpensive, with costs that keep growing.
- Vague DeliverablesYou get a "brand deck," but still don't know what to say to patients on Monday.
The brand clarity sprint
- 2-Day IntensiveComplete clarity in 48 hours - not 6 months of endless meetings.
- $12K-$18K All-InclusiveOne price. No surprises. No costs that keep growing.
- Ready-to-Use System20 video scripts, website copy, 30 social captions, team playbook—ready to use Monday morning. Not a 'brand deck' you don't know how to execute.
Stop competing
You didn't spend 15+ years mastering cosmetic dentistry to be treated like a commodity.
Standard sprint
$12,000- ✓ 2 Full Intensive Days
- ✓ Complete Messaging System (P.E.A.C.E. Framework)
- ✓ 3 Brand Pillars + Strategic Narrative
- ✓ 10 Video Scripts (Ready for Teleprompter)
- ✓ 90-Day Content Plan
- ✓ 3 Follow-Up Calls (Weeks 2, 6, 12)
100% Clarity Guarantee: If after Day 1 you don't believe this will transform your practice, full refund.
VIP sprint
$18,000Everything in Standard, PLUS:
- ✓ Pre-Intensive Audit & 90-Min Strategy Deep Dive (See the diagnosis before Day 1)
- ✓ 20 Video Scripts (vs. 10 in Standard)
- ✓ Plug-and-Play Website Copy Templates (Ready for your web team)
- ✓ Complete Team Handoff Playbook + 60-Min Training Call
- ✓ Custom Lead Magnet + Full Funnel (Landing page + 5-email nurture)
- ✓ 30 Ready-to-Use Social Captions (Months 1-3)
- ✓ Monthly Content Strategy Sessions (6 Months)
- ✓ 6 Months Direct Support (Unlimited access, monthly reviews)
- ✓ Priority Access for Future Services
100% Clarity Guarantee: If after Day 1 you don't believe this will transform your practice, full refund.
Frequently asked questions
How is this different from hiring a marketing agency?
PROPHY builds the strategy FIRST. We define who you are, what makes you different, and exactly what to say. Then your agency (or ours) executes it correctly. Think of it this way: Agencies build the car and drive it. PROPHY gives you the map and destination.
Same investment as a website redesign ($15K-$25K), but this creates the clarity that makes your website actually work.
What if I can't implement this on my own?
VIP Sprint clients get 6 months of direct implementation support: monthly strategy sessions, unlimited async access, content reviews before you publish, and a team training call. You're never guessing.
If you're a solo practitioner who's hands-on, Standard works. If you have a team and want to move fast with zero mistakes, VIP ensures everyone executes correctly.
Why should I trust someone who's not a dentist?
I've spent years studying how expert practitioners communicate value across industries. PROPHY applies that specialized knowledge to cosmetic dentistry. You're the artist. I'm the interpreter. You're not hiring me to teach you dentistry—you're hiring me to translate the dentistry you already do into language your market understands.
Plus, you're too close to the work to see it objectively. I see patterns you've normalized.
Do I need to be in-person for the 2-day intensive?
If you prefer in-person, we can arrange that (additional travel costs may apply depending on location).
What if I'm not ready yet?
If misaligned patients cost you just 5 hours per week, that's $2,500/week in lost productive time (at $500/hour). That's $10,000/month. $120,000/year.
The sprint costs $12K-$18K. Waiting costs far more.
That said, we only take 2 clients per month. If you're not ready now, you'll join the waitlist. Next availability after February is March 15, 2025.
What happens after the 90 days (or 6 months for VIP)?
Many clients choose to extend support through monthly strategy sessions ($500/session) or join our ongoing content partnership programs. But that's optional. The sprint is designed to give you everything you need to succeed independently.
How do I know this will work for my practice specifically?
This isn't a template. It's a 2-day working session where we diagnose your practice specifically and build your messaging system from scratch. By Day 2, you'll have soundbites that sound like you, pillars that reflect your actual work, and a strategic narrative that positions you uniquely in your market.
Plus, the 100% Clarity Guarantee means if after Day 1 you don't believe this will work for your practice, you get a full refund.